Why Customer Journey Mapping

As a small business you must be able to find ways to bring customers to your door-step, even if that step is built around an eCommerce business, otherwise known as an online store. There are many ways to accomplish this, many of them can potentially be very costly. But for small businesses with very limited budgets, understanding your customer's journey and their Path To Purchase

3 Ways customer journey mapping can help your business today

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How Customer Journey Mapping Creates the best opportunities to use video in your business

The biggest problem many small businesses share is the time/resource ratio. Yes, we can all use a little more money for our budget, but we can only work with what we have. To understand this better; consider these facts.

Many small businesses operate with limited staff, especially highly specialized staff. In many cases, this is simply due to a lack of financial resources. In others, it can be a combination of training, to needs of the day, to gaps in the leadership's knowledge base.

It's important to understand this because the engine to turning your business into a growth machine, driving it forward, and being able to forecast potential growth is often the areas that falls to the waist-side. And even when small business owners do think about growth. They tend to go halfway in on the potential these three growth levers have.

These areas revolve around research, marketing, and advertising (promoting) the business.

The science of knowing your customers journey.

Our specialty is video, but not simply as a production company. We are more of a specialized resource for small businesses and entrepreneurs that want to squeeze all the power a well thought-out, and well-planned video marketing campaign can and will deliver deliver.

Some of the most common questions video professionals ask potential clients are:

  • What is the purpose of the video?
  • What would you like it to accomplish?
  • Who are you targeting?
In general, the most common responses to these question are:
  • We want a video that looks good and represents the company
  • What would you like it to accomplish?
  • Who are you targeting?
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