Content Strategy Planning

Content Creation: How To Create Badass Campaigns

In 7-Weeks, you’ll learn how to research, setup, and launch badass content marketing campaigns and take your business to a whole new level.

course overview

Content Creation: How To Create Badass Campaigns

The Content Creation Masterclass is an accelerated course designed for business owners and small teams without in-house marketing and dedicated sales teams.

After completing this course, you’ll have a strong grasp on why business prospecting in the digital era is key to generating leads and improving sales.

You’ll easily be able to create roadmaps built around your business objectives, workflows, and team needs. Allowing you to establish benchmarks to measure success. 

Knowing why is the first step to success!


Developing the expertise to design, implement, and execute core strategies for marketing, advertising, and lead generation that take your company to the next level quickly. 


  1. The Lowest Cost way to get strategies used my major corporations.
  2. You dont have to be a specialist in any particular area.
  3. You don’t have an in-house marketing team but want to reap all the benefits.
  4. Fast and Easy step by step action items that you can use to train your staff and small teams
  5. Your business is not setup to transition into the digital era and maximize the profit potential

Knowing how is key to creating a great strategy.


Your Coach: Freddie Streeter

Heyyy… I’m super excited about this course and how easy it’s going to be for you to take these first steps, and grow your business and your team.

With the following 7 steps, I’ll show you how to master your business and create an awesome strategy that will help you grow for years to come.

I have been a business owner and consultant for almost 20 years. I have a degree in Construction Management, Advertising, and Communications. I’m certified as a Digital Marketer and have spent most of my life as a Project Manager.

I look forward to going on this journey to discovering your bigger brand.

Course Outline

Download course resources here

Content creation can be a task for small business owners new to growth marketing. Before setting off down the road, let’s prepare mentally for the best possible outcome so we can build successful growth marketing habits, right out of the gate.

This can be accomplished by replacing “we’ll try and do these things” with, “here is how we’ll produce measurable results”. 

We don’t want to make start off making the same mistakes many companies, large and small, make every day. So let’s start with… 

  • What’s your big idea?
  • How will it be positioned?
  • What’s the promise?

What is it that makes us different than the other companies that sell the same products as we do, or perform similar services.

Differentiation is almost always overlooked in small business marketing plans. This can be a huge advantage to your brand because no two companies are alike.

So we should use it to our advantage.  

  • How does the Value Proposition tie into the promise 
  • What are the core channels
  • What is the revenue model

Define who your customers and non-customers are.

  • Have we built customer persona’s?
  • Do we understand their moments?
  • Have we walked a day in their life?

In the digital era, every businesses have the opportunities to expand how consumers can interact with their products and services. And now that the Pandemic and Covid-19 has trusted e-commerce to the front of the consumer minds as they begin to making buying decisions.

Every company must now understand the Path To Purchase   

  • Where are we at in the funnel?
  • Can we move leads through the buying process?
  • What is (a potential) or (existing) Customers Lifetime Value (LTV)

Define how you will measure — everything.

  • Do you know what you should be measuring?
  • How to determine what you should be measuring

Define your sales strategy.

  • Do you have a sales strategy?

Define how you will reach your market.

  • Do we have a marketing plan?
  • Is it attached to the sales process?
  • Do it align with our overall goals?
The skill level for this course: Beginner to Intermediate
What you’ll need for this course:
  • iPad, Mac, PC, or compatible device.
  • Notion, Free Plan get it here
  • Our customized Cheat Sheets. Download them here
Course Notes:
  • MasterClass: 7 Steps To Business Growth
  • Pre-Recorded Lesson
  • Q & A Once weekly
  • Prerequisites: None

Clicking the button will help you Master your business!